Photography
The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-quality, beautiful product photography can go a long way.
You Ship It, We Shoot It!
Fully compatible
Our photos integrate seamlessly with popular platforms such as Amazon.com, Shopify, and Big Commerce
Expert editing
All photos go through a thorough editing process which includes touch-up of minor defects and color correction.
Web & print
Multiple image sizes are delivered with each photo whether you intend to use them on the web or in high-quality prints.
Facts About the Importance of Video Content
Videos Can Be Entertaining
When it comes to building an audience, videos are a surefire way to grab the attention of viewers. People love watching movies, and video marketing is not all that different. You can offer a behind-the-scenes glimpse of how your product is made, or hint at the new products you have on the horizon.
People Will Share Your Content
Another big benefit of creating videos is that people will be more likely to share your content. If you post a video to a social media site or YouTube, all it takes is a simple click from an interested viewer to share your content with other people — and the interest can snowball from there. Best of all, posting a short video of your brand won’t cost you anything!
You’ll Distinguish Yourself from the Competition
By creating a custom video, you’ll be able to show your originality — and distinguish yourself from the competition. So many organizations remain resistant to using videos, even though it would be smart to use them. If you can embrace the benefits of video, you’ll stand a better chance of winning new audiences and overtaking the brands you compete with.
The Importance of Video Is Its Accessibility
Videos are a great way to connect with all types of people. You can use narrative voiceover to build trust and likeability. And any person with a phone, tablet, or computer can learn who you are — and what you offer. And if you can establish strong SEO optimization, your video will ascend the ranks in search engines and social media sites. People searching YouTube or other sites will come across your brand simply by typing common keywords.
Your Brand Will Become Memorable
You’ll need to develop a social media presence, including a strong brand with a crisp logo, to sell your product. But to ensure that customers keep coming back, you’ll want to use video to make your brand memorable. And if you don’t have the money for a fancier camera, you can use your phone. The key is to post videos regularly so that you’re always at the forefront of people’s minds. If you’re posting videos several times per week, your audience will eagerly await the next installment. Make sure that someone in your organization is assigned to create memorable video content!
Professional Photos Sell More Product
- Help increase conversions
- Improve customer confidence
- Elevate brand image
Why Quality Digital Marketing Images Are So Important?
High-quality photos are critical to an effective marketing strategy. Did you know that the inclusion of quality photographs generates a 30 percent increase in Twitter engagement?
This means that social media users, or prospective clients, are more likely to like, retweet, or comment on your post. Ultimately, quality imagery yields lead that your team can convert to sales.
Photos Do Not Lie
The truth is that consumers trust photos more than any other type of sales pitch. Take a technical description as the perfect example.
Shoppers know that companies talk up their products and write about them in the most favorable way. On the other hand, a photograph says 1000 words. It gives consumers a baseline to set expectations and determine if they like it.
The product description and characteristics are still important. However, a high-quality photograph sets a great first impression and makes the shopper want to learn more.
Photos Are Compatible With Mobile Web Browsing
The old days of consumers diligently reading through a catalog are over. In the 21st century, consumers are on the go and have little time for time-consuming sales pitches.
The truth is that most people quickly scan an article or scroll down a social media timeline. While doing so, they are bombarded with advertisements and other content. Most users are averse to clicking on something that redirects their focus.
Only an extraordinary photograph can quickly catch a browser’s attention. If the photo is good enough, it can stop a shopper in his or her tracks.
Quality Is Important
Every business plays lip service to producing quality products or services. Some of the best companies go to great lengths to deliver the highest quality in their industry.
Either way, using low-quality photographs to market a product or service is detrimental. What kind of message do you think a low-quality picture gives to shoppers?
It tells them that management is willing to overlook quality. Perhaps most important is that it inserts doubt into the shopper’s mind about quality assurance.
Images Affect a Shopper’s Mood
There is clinical proof that imagery affects a person’s mood. Depending on the tone of the picture, an image can make a person angry or sad.
When trying to sell a product or service, the goal is to generate a positive mood. Simply put, a happy or motivated shopper is more likely to make a purchasing decision than an angry one.