The perceived value of your products and the trustworthiness of your brand are often judged based on the quality of your visual presentation. That means having high-quality, beautiful product photography can go a long way.
You Ship It, We Shoot It!
Facts About the Importance of Video Content
Professional Photos Sell More Product
- Help increase conversions
- Improve customer confidence
- Elevate brand image
Why Quality Digital Marketing Images Are So Important?
High-quality photos are critical to an effective marketing strategy. Did you know that the inclusion of quality photographs generates a 30 percent increase in Twitter engagement?
This means that social media users, or prospective clients, are more likely to like, retweet, or comment on your post. Ultimately, quality imagery yields lead that your team can convert to sales.
Photos Do Not Lie
The truth is that consumers trust photos more than any other type of sales pitch. Take a technical description as the perfect example.
Shoppers know that companies talk up their products and write about them in the most favorable way. On the other hand, a photograph says 1000 words. It gives consumers a baseline to set expectations and determine if they like it.
The product description and characteristics are still important. However, a high-quality photograph sets a great first impression and makes the shopper want to learn more.
Photos Are Compatible With Mobile Web Browsing
The old days of consumers diligently reading through a catalog are over. In the 21st century, consumers are on the go and have little time for time-consuming sales pitches.
The truth is that most people quickly scan an article or scroll down a social media timeline. While doing so, they are bombarded with advertisements and other content. Most users are averse to clicking on something that redirects their focus.
Only an extraordinary photograph can quickly catch a browser’s attention. If the photo is good enough, it can stop a shopper in his or her tracks.
Quality Is Important
Every business plays lip service to producing quality products or services. Some of the best companies go to great lengths to deliver the highest quality in their industry.
Either way, using low-quality photographs to market a product or service is detrimental. What kind of message do you think a low-quality picture gives to shoppers?
It tells them that management is willing to overlook quality. Perhaps most important is that it inserts doubt into the shopper’s mind about quality assurance.
Images Affect a Shopper’s Mood
There is clinical proof that imagery affects a person’s mood. Depending on the tone of the picture, an image can make a person angry or sad.
When trying to sell a product or service, the goal is to generate a positive mood. Simply put, a happy or motivated shopper is more likely to make a purchasing decision than an angry one.