Social Media
Technology has evolved and formed our workplaces in many ways, through the adoption of tools just like the web and email for communications, data processing, spreadsheets, and shows for workplace productivity, electronic databases for record-keeping, and robots and computing for automation.
How to Create Great Writing for Social Media Marketing Posts
Social media marketing is more important than ever. Chances are that social media is where your audience is — around 56% of adults use more than one social media platform. That number climbs when you only look at adults ages 18-34.
Despite this, some businesses still don’t put a lot of thought into how they create posts for social media. Posting without a strategy is a good way to leave money on the table and miss out on potential business.
Use Active Voice
Whatever tone you choose to use, you should always use active voice instead of passive voice. You might need to think way back to English class for this one. This is a basic grammar rule. A passive voice doesn’t grab the attention of your audience. an Active voice, on the other hand, helps to give off a confident and decisive tone. Look at the difference between these two sentences: 1. Ten thousand units were sold by our company this year. 2. Our company sold ten thousand units this year. The second sentence is the active voice you should aim for.
Put Your Audience First
It can be tempting to only talk about your business on social media. After all, that’s the point of social media marketing, right? Not quite. If you only talk about your business online, you’re setting yourself up to fail. You need to center your audience in each post you make. What’s in it for them? How does your business benefit the people scrolling through your social media? These are the questions your audience is probably asking. Make sure that your posts answer them.
Understand Your Audience
Who are you trying to reach, anyway? Deciding who you’re “talking to” is one of the most important parts of writing for social media. You can determine this by looking at your current customers or what problems your products or services solve. Figuring out your audience will help you decide what kind of voice and tone you should use in your posts. If you don’t have time to do this, companies like Reliant Social can help you do the research.
Keep Your Voice Consistent
Once you’ve decided on your voice, stay consistent! You don’t want to adopt a professional tone one week and then switch to a conversational one the next. That gets confusing to your audience and makes your brand inconsistent. Even though your social media account represents a business, people still expect it to have some kind of personality. Remembering this will help you create better content.
Ads
Audience Targeting
Audience targeting allows you to be more accurate when choosing who sees your ads. Using an audience targeting allows you to reach users across the web based on their behavior online, and the signals these actions send about their likes, and their interests, and their purchase patterns.
Ad Creation
Ad creation is where you select the overall goal of your campaign , define the audience that you'd like to reach , choose the ad format along with ad placements and determine a budget
Ad Placements
A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. With placement targeting, you can add placements to ad groups in your Video and Display campaigns.
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Benefits of Social Media Marketing
Increase Brand Recognition
If nothing else, the benefits of social media marketing allow you to get your company’s name out there. As your brand becomes more recognizable and more popular, it will be seen as more trustworthy and will stick in people’s minds for longer periods of time. By using tools like hashtags, you can make sure that your posts will be filtered into like-minded timelines and news feeds. This can help you reach a more specific demographic simply by using the right keywords. On Twitter, you can check out the trending bar to see what people are talking about. This lets you know what is popular at the moment and you can use these trending tags to reach even more people. By having a presence on multiple networks (you should be on Twitter, Facebook, and Instagram at a minimum), even apathetic social media users will start to recognize your brand. All companies can benefit from increased brand recognition on social media.
More Chances for Conversion
At its essence, the point of all marketing is conversion. Conversion is when someone who is exposed to your marketing message performs the desired action, usually making a purchase. And every post that your social media team makes is an opportunity for a customer to convert. Social media makes it very easy for users to react to posts. With just a tap of the finger or click of a key, users can like, comment, or repost your message. With each reaction comes a new opportunity for someone to visit your site which only increases your chances for conversion. Obviously, not every reaction is going to lead to conversion. But as you rack up positive reactions, you are setting yourself up for a possible conversion windfall later on down the line. Social media also increases your chances of conversion because it has the opportunity to humanize your company. Unlike other forms of marketing, social media marketing allows businesses to directly interact with customers and also make posts as a regular person would.
Lower Marketing Costs
According to a recent survey, over 84% of social marketers found that they experienced increased traffic when they put in as little as six hours of effort per week. That’s less than one hour per day. This statistic speaks to the power of a good social media strategy and emphasizes the old adage – work smart, not hard. By putting in only one hour per day, you can experience some, if not dramatic, increases in your traffic. Start small and see what does and doesn’t work as you hone your social voice.
Target Specific Demographics with Facebook Ads
Facebook advertisements are among the most seen content on the internet right now. The beauty of Facebook Ads is that you have the option to filter who will see your ads based on information such as interests, age, relationship status, and more. Plus, when you use Facebook Pixel, you are able to track all of the users who come to your site via your Facebook Ads. This, in turn, allows you to make custom ad campaigns specifically targeted to those who have already visited your site.
More Personal Customer Experience
Nowadays, people love getting notifications on their social media accounts. When someone reacts positively to your social media post, consider giving them a mention. This will make the user feel special and foster a stronger relationship between them and your brand. Also, if a customer complains about your service or product on social media, take proactive measures. Reach out to that person either publicly or through private messaging and get to the bottom of the issue. By apologizing publicly, people who see the disparaging post are reminded that there is a human behind your social media team and that you care about your service and your customers. People today don’t just want to buy from brands with quality products. They also want a brand that is going to treat their customers with respect. You want as few enemies as possible on social media. No company enjoys having its timeline clogged up with disparaging remarks from upset customers.
